Hari V Krishnan, CEO & Managing Director of PropertyGuru Group

Transcript:

Marketing one thing that is difficult to understand is digital products, is marketing is as much about the media and the communication as it is about the product experience. So we invest a lot in product development and making sure that we can deliver on the promise that our marketing campaign needs. And so for us it is sort of two arms essentially working hand in hand together, the marketing campaign going out and making promises to the consumer and the product actually delivering on those promises. so for us I think that it’s critical to understand both phases I think some companies get it wrong by focusing much more on their marketing campaigns and their advertising slogan but not focusing enough on the product experience itself, in the end for digital company brand is really about the product experience